Diana Flores admits she was surprised when she became a viral sensation last spring, courtesy of a 15-second slow-motion clip showcasing her evasive maneuvers and fancy footwork while leaving at least three defenders in the dirt during Mexico’s 2022 national collegiate flag football championship.
“I never expected someone to record that moment,” said Mexico City native Flores, who led her team – the Monterrey Tech Borregos – to their third consecutive national title as a senior last May. “I was just having fun. I was just playing the game I love and then days later to see that it was viral on the internet — it was crazy. But at the same time, it was exciting because I remember when I was younger, I didn’t have a lot of flag football role models to follow. So now, for me to be a role model for many boys and girls that play my sport is something that really makes me happy and proud and also motivates me to keep getting better.”
Flores, who led the Mexico Women’s National Flag Football Team to a gold medal at the 2022 World Games, will have the chance to promote her sport on one of the world’s biggest stages this weekend when she serves as the AFC offensive coordinator for the NFL’s 2023 Pro Bowl Games, featuring the first-ever AFC vs. NFC Flag football games on Sunday in Las Vegas.
Organized in partnership with RCX Sports, the NFL’s flag football operating partner, and the International Federation of American Football (IFAF), Sunday’s Pro Bowl event will feature three 7-on-7 AFC vs. NFC flag games. Each game will be 20 minutes in length (two halves) and played on a 50-yard field with 10-yard end zones. Flores will be joined by Peyton Manning as the AFC head coach and Ray Lewis as defensive coordinator. On the NFC side, U.S. Women’s National Flag Football team quarterback Vanita Krouch will serve as offensive coordinator, with Eli Manning as NFC head coach and DeMarcus Ware as defensive coordinator.
“I think that this has been one of the best things in my life,” she recently told On Her Turf about her Pro Bowl appointment. “It is like a dream. I mean, I grew up watching football, watching the NFL, playing flag football. And now to be able to be part of all of this — it is bigger than my biggest dreams.”
Flores’ football dreams began as when she was just 8 years old. Her father — who played quarterback for the perennial football powerhouse Monterrey Tech program — took her to a practice and she fell in love with the sport. But as the time there were no teams for girls her age, so she played with girls twice her age and used it to her advantage, focusing on her own abilities and sharpening her skills. By age 14 she was playing NFL Flag in Mexico, where she was the only girl in the league, and at 15 she started playing NFL Flag in the U.S, where she finally played on an all-girls team.
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“I remember when I started playing, I used to receive a lot of like comments, directly and indirectly from other people, like, ‘Why do you play that sport? That’s not a girls’ sport, that sport is for boys, you’re get injured, you’re going to get hurt, don’t play with boys, that’s too rude.’ And the list keeps going. But my mom and dad were so supportive. They always encouraged me not to listen to anybody, to just follow my passion.
“And I think thanks to them, I’ve always had this mentality that gender doesn’t matter. It just matters how passionate you are about your dreams, how hard you work for what you want to achieve. And that you will always demonstrate what you’re made for, depending on the hard work you do. So, I’ve lived through that [negativity], I have experienced that. And I think that it has been one of my biggest blessings to be able to experience — for myself — what sport can do and how gender barriers get broken when you follow your dreams and you connect with other people through your passion.”
At just 16 years old, Flores made Mexico’s national team, playing in the first of four Flag Football World Championships – so far. Last summer at the World Games in Birmingham, Alabama, the 24-year-old Flores led Mexico to a 6-0 record, which included two wins over the U.S. women, who took silver. In the gold medal game against the United States, she completed 20 of 28 pass attempts for 210 yards and four touchdowns in Mexico’s 39-6 victory. She finished the tournament with 23 touchdown passes, the third-most among women’s teams, and she was the only starting quarterback to beat USA’s star QB, Krouch, who is 19-1 in international tournament play.
They won gold in 2022, and they're paving a path for girls everywhere.
Meet Mexico's women's flag football team — the best in the world. 🇲🇽 @NFLMX pic.twitter.com/dZRkBNwOU6
— NFL (@NFL) November 21, 2022
All that international experience so early in her career has given Flores a wise-beyond-her-years approach to playing flag football, a sport where she was frequently the only female player on the field and often the only Latin American as well.
“When I first came to the U.S., it was a little shocking to notice that I was probably the only Latin American girl playing,” she recalls. “But I think that it was easy for me because I got all the support from my coaches and my teammates. And since a young age, I think that I started to realize that sometimes what you do is for something bigger than yourself. That’s why you have to always give your best, in any situation. Even at that young age, I understood that I was representing more than myself on the field, I was representing Latin American people, Latin American girls in a sport that [many people thought] was meant to be for boys.”
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One door Flores hopes to help open is the one leading to the Olympics. Flag football is on the short list being considered for inclusion in Los Angeles in 2028 Los Angeles. As an ambassador for flag football for the NFL and the International Federation of American Football (IFAF), she’s participated in talks with the International Olympic Committee, and just last month she was joined by First Lady Dr. Jill Biden in Mexico City where they joined forced to promote women’s empowerment and inclusion.
“I think for me, that experience is one of my top three,” she said of spending time with Biden. “I call them gifts from life, something that you didn’t expect it to happen, and somehow, one day, you’re right there in front of the First Lady. I admire her for what she does for boys and girls, for empowering woman and giving opportunities for everybody to achieve their dreams. So it was truly an honor to meet her, and also to be able to keep impacting my sport, not only on the field, but [off] the field, and have the opportunity keep inspiring others and keep impacting the world.”
As for what she hopes fans at the Pro Bowl and viewers at home take away from Sunday’s flag football showcase, Flores hopes they’ll see the characteristics that made her fall in love with flag in the first place: creativity, speed, agility, teamwork, passion and a lot of heart.
“I hope to show to all little girls and women that dreams come true, that nothing is impossible, to keep inspiring and opening opportunities and doors for women in sports, especially in the world of the NFL and football and flag football,” she says. “We’re going to make history, and I am so proud and happy for that. I’m really hoping that it is just the first step, not only for me, but for all the women that are coming after me.”
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